An Underwear Model in Central Park

Behind the scenes of our new AIRKNITx Cotton commercial.

Breakfast at Tiffany’s.

When Harry Met Sally.

Elf.

All iconic movies shot in Central Park. Add to that storied list: Our new AIRKNIT^x Cotton commercial.

Filmed on the subway and in and around the 86th street entrance, the spot finds our protagonist (played by Corey Saucier) perspiring during a humid morning commute, only to make a split-second decision to escape the heat and break for the park. Along the way he sheds some cumbersome layers, allowing him to bask in the comfort of our most breathable underwear yet. If you watch to the end, you’ll see our Copy Director, Sam, make a brief appearance as Unnamed Hot Dog Guy #3 (there is no Unnamed Hot Dog Guy #1 or 2).

Our ultra-light and breezy AIRKNIT^x essentials have been some of our top-selling products for years. With the release of AIRKNIT^x Cotton, we wanted to offer an alternative for guys who prefer natural fabrics. You can explore both collections via the links above—and check out some behind-the-scenes from the shoot below.

Our Director of Photography, Samantha Tetro, trails Corey into the park…

Not something you see every day in Central Park. Actually…maybe it is?

Our underwear in its natural habitat.

One of several walkers who did a double-take at the guy standing in his underwear.

Our Copy Director, Sam, discussing his approach to the character of “Unnamed Hot Dog Guy #3.” Apparently he’s a strict adherent of Stanislavski?!