Strong cold brew. Less-sweaty underwear. An almost obnoxious amount of terry cloth. Summer essentials, all. In an effort to unite them for a few brief moments of glory, we recently hosted a few pop-ups with our friends at Jack’s Coffee.
The first took place last Tuesday at their location in Grand Central, where perspiring commuters were greeted by something of a mirage: The AIRKNITx underwear fridge.
Naturally, the only thing better than a pair of our AIRKNITx Boxer Briefs on a hot day is a cold pair of our AIRKNITx Boxer Briefs. (They were also 50% off.)
On Friday, we drove up to the Hamptons to set up at Jack’s in Amagansett. Suffice to say, it was a pretty nice place to be.
Saturday morning, the star of the show was our Terry Cloth collection, featuring perfect grab-and-go options for the the beach, the pool, and the much-celebrated transition from the beach to the pool.
Every customer who purchased a Terry Cloth Polo had the option to get it custom-embroidered from Ramell at Tattoo’d Cloth (pictured below, hard at work).
Every shopper left with a limited-edition beach tote…
…plus, a terry cloth towel. Because clearly you can never have too much terry cloth.
Although the pop-ups are over, the memories—and the underwear fridge—will last us a lifetime…