If you’re a Mack Weldon customer, you’ve probably heard the story of why we started the company. It’s on our website; it’s in our marketing materials, and it’s on our packaging. What you haven’t heard is the story of what inspired the name for the Vesper Polo, or the story of why we decided to make sweatpants, or even the story of our customer service rep who moonlights as a stand-up comedian. Mack Weldon is filled with interesting stories that up until now we’ve never had a good place to tell. After all, there’s only so many lines of text available in a marketing email or a social media post.
The Weekly Brief is a place to tell those stories. And not just stories about our products and our company. We want to tell stories about our home city of New York; stories about people we find interesting, and stories about things we love such as books, music, movies, and everything in between. We’ve split these stories into three categories: The Basics (our products), The Brand (our company), and The Lifestyle (our interests). While the stories are ours, The Weekly Brief is for you guys. Over the last four years, you’ve told us countless stories about how much you love our underwear. Now, it’s our turn.